The Chai Me Story – Discover the Secret | Marcus Child
The Chai Me story began after Marcus sold his share in a Surry Hills café and rode his BMW motorcycle forty thousand kilometres through twelve countries. He was searching for the earth’s most dangerous roads, cultural enlightenment and the perfect chai.
During this time he was pursued by militia wielding machine guns in Baluchistan, was arrested and interrogated in Iran, attacked by wild dogs in Turkey. He endured blinding sand storms and ascended some of the highest motorable roads in the world. After descending the base camp of the world’s eighth highest mountain (pictured on the Chai Me label), Nangar Parbat, Northern Pakistan he traveled into the Sikh town of Amritsar, India. It was here whilst being surrounded by thousands of pilgrims that the methodologies and ingredients that go into creating “the perfect chai” were finally revealed to him.
The medicinal benefits of the spices that go into creating Chai have been documented for centuries and the allure of the aroma that they possess have attracted traders from distant parts of the globe.
The Story continues: Building a business.
After his discovery, Marcus wanted to share his creation with Australian Chai consumers. He took to the streets and visited his local cafe’s. He had long believed his higher quality recipe would be a success. Working out of his parents garage, he quickly learned that legend of the quality of his Chai creation had spread far. This prompted him to go ahead and open up his first factory to keep up with growing demand for a quality powder. A couple of years later, his Chai powder & Chai syrup products had reached hundreds of cafe’s all over Australia. This then prompted Marcus to take his passion for quality creation into other areas. Flavoured Syrups and Drinking Chocolate Powder were added to provide high quality offerings in these categories. His business continued to grow as passionate Chai consumers heard of Marcus and his story.
This lead to the Famous Sticky Chai launch into a major grocery store where it received a strong run of success. The secret behind this product was simply to use real authentic spices grown organically and to add real honey to naturally sweeten the product. The launch helped build the Chai Me brand that it is today as product reached far and wide. Interest grew in the Chai Me story and it was featured in an article by Karen Pakula for the Sydney Morning Herald. You can read the article from the Sydney Morning Herald.
10 year on since the idea first became a reality, Marcus now operates out of a fully sustainable factory. Located now in North Sydney with his small team of like-minded talented individuals. Over 120,000 cups of Chai Me products are consumed each month as people discover the great benefits of this wonderful beverage. Marcus and his team are extremely proud of the Chai Me premium offer and strive to ensure ingredients are sourced from the best locations with the highest quality in mind. Rather then using nasty chemicals, Chai Me offers 100% fully certified organic products and 100% Natural ingredients. Marcus aims to minimise the footprint on the environment wherever possible. Sustainability is always front of mind and Marcus promises that he will continue to create new innovative products for everyone to enjoy.
Marcus enjoys a great life of balance by mixing his passions of adventure and creation and strongly believes in finding your own purpose in life. He still continues his adventures and still loves his motorbikes. You may catch him cruising down through the Royal National Park. Or even on the famous Putty road between Windsor and the Hunter Valley.